How to Use Twitter for Business
Posted on March 12th, 2009 by Marck
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While Twitter is known as an online social network, it is now a popular means of communication for the most unexpected users. The versatility and ease of use offered by Twitter makes it a very useful tool for the most unexpected users, like schools and governments. If you run a business, you can also use Twitter to communicate and to advertise goods, services, and products.
Effective Tweeting for Business
For small businesses and entrepreneurs, Twitter is a great way to advertise and sell products to a niche market. Twitter can reach out to audiences and subscribers all over the world, and make your business break into the global market. Here are some ways that you can make Twitter effectively to help your business.
Build Your Network
As soon as you set up the Twitter account for your business, you may need to sift through Twitter accounts within your network to look for potential customers. Start with your followers first, and start building up your network with quality tweeting. Not everyone of your Twitter followers will add you up immediately, so you need to exert some effort to go through Twitter accounts, check their tweets, and see if you can add them up to your Twitter network.
Advertisements and Announcements
Twitter is a great way to plug new products or services for your small business or company. To make your tweets translate to a sale or investment, you have to keep it simple but informative. State the product or the announcement, the price (if applicable), and follow it up with a tweet that describes the product or the event.
Tweets are posted in reverse chronological order on the feed or profile page. Post your follow-up first, and then post the advertisement or announcement. It may help if you write the tweets in Notepad first, then copy-paste the tweets into the text field on your Twitter page.
What Not to Do
While Twitter can be used as effective tool for business, it also has the potential to ruin your business venture if you use it the wrong way. Here are some things to avoid when using Twitter as a business tool:
- Personal tweets as business tweets. It’s best to separate your personal Twitter account from the account you set up for your business; while you can be personal with your own tweets, it’s best to maintain a professional tone when tweeting for business purposes.
- Spam tweeting. Twitter is built for people on the go, and have no time to read long updates about day-to-day affairs. Keep your tweets short, concise, and avoid flooding your page with constant plugs about every product or its details.
- Over-reliance. Remember that Twitter is just one of the many ways that you can advertise products, services, and events. Just because you have Twitter doesn’t mean that you have to give up on the rest of the social media tools available on the Internet, like blogging and good old-fashioned e-mail.
With Twitter, you can open up new opportunities for your business. As long as you use it properly and effectively, Twitter can help you rake in money from places you never expected.
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